Associates who think like partners
Unlock the wisdom in leaders’ minds to drive performance and billings.
Unwritten expertise, everywhere
We capture decades of insights no document holds, human-to-human. Scaled through a secure platform, firms create strategic associate value to grow rates, break AI parity, and build partner equity.
Where have we been burned here before?
What's our read on this engagement?
Analyze this negotiation like Jim would
How did this play out in similar projects?
Where are our blind spots in this situation?
Is there a pattern this usually follows?
How does this client prefer to...?
What should I know before walking into...?
Give me the backstory on...
Why does Evelyn lean on this strategy for...?
How should I be thinking about…?
Where have our biggest risks been…?
Should I push this now or keep it in my pocket?
Give me the backstory on…
What’s been our best next step when…?
How we help you win
Build advantages and equity
As AI equalizes capabilities, client value grounds deeper in partner expertise: nuanced reads on projects and people, refined solution instincts, recognized patterns playing out.
Scaled firmwide, this senior wisdom becomes a strategic advantage to elevate associates who preserve your pricing power.
Partnership equity grows with amplified performance everywhere, while embedding AI differentiation, streamlining staffing, and reclaiming leaders’ time.
Business is won and lost by everything not in a database.
We capture the wisdom behind your work product to amplify impact firmwide.
BECAUSE DOCUMENTS DON'T
keep clients
spot patterns
remember why
see people
sense risks
read rooms
grow relationships
adjust approaches
inspire talent
land business
Your undocumented advantage
When every firm can license the same AI, your defensible resource is the expertise in senior leaders' minds. Through strategic one-on-one interviews, we capture and deploy this proprietary edge to create a durable value flywheel.
Tailored for and exclusively owned by your firm, our integrated knowledge architecture — connecting 36 domains across 400+ dimensions — is based on a quarter-century of information design and innovation for global brands.
LESSONS
Lived experience
The big wins, losses, and near-death encounters aren't just firm nostalgia. Stored inside are high value insights, illuminating track records of success and costly past mistakes.
We bridge the past to the future by codifying relevant contexts, and empowering your people to apply enduring lessons to today’s challenges.
WISDOM
Earned instincts
Decades of pattern recognition and a tested sense for what will land accumulate as the perspective and intuition behind a firm’s success. It's also the very expertise that can’t be extracted from work product.
We protect your edge by preserving the unwritten excellence that defines how you win, and amplify this value by scaling your tradecraft firmwide.
INTELLIGENCE
Quiet knowledge
Saving a project or damaging a relationship can come down to navigating known fault lines, observed preferences, and recognized rhythms.
We translate working knowledge and unspoken practices into operational intelligence: surfacing the subtle dynamics and approaches that that earn trust and deliver results.
Answers with your insights
Collective leadership wisdom, grounded in verified attributions, designed to make novel connections and say when it's unsure.
We’ve been exposed on this when we haven’t considered…
Looking back, Mark has usually had little patience for…
These are the red flags Jim has learned to spot early when...
I don’t have any background here — the right eyes to get on it are…
Across projects, these peripheral issues have become central when…
The big trap here is walking into the pitch without preparing for…
We’ve gone down this road many times without success…
Based on your description, we’ve seen this go sideways at this stage…
David’s “let the client pitch us” principle applies here, where…
The reason we prioritize this when building a strategy for…
Pushing hard may get us in here, but poison the well with…
It didn’t win any awards, but this example closes clients because…
Our preferred move in these scenarios is to wait and see if…
This approach has had mixed results for us, so pay attention to…
Follow your gut if you sense wavering — that’s a tell for…
Wisdom that works where you do
We securely integrate into the communications platforms you already use: delivering actionable expertise right when it's needed, right where decisions are made.
When partners aren't pulled in, bottlenecks and silos get broken down, and you recapture critical hours for higher-value work.
Institutional security
Our platform is built in an AWS Bedrock virtual private cloud, compliant with SOC 2, ISO, and GDPR — delivering full data encryption and sovereignty, with enterprise controls including SAML SSO, audit logs, zero data retention, and guarantees against external usage or model training.
A built-for-purpose executive team
A former Deloitte consultant and 20-year agency strategist and innovator, Michael delivers a unique expertise in knowledge design and systems thinking. He holds a degree in psychology and business from UCLA.
Michael Ball
FOUNDER
A Techstars alum, Nvidia Inception partner, and patented AI pioneer, Joe has built and scaled multiple technologies, including for IBM and BofA. He holds a degree in computer science from Harvard.
Joe Rogers
ADVISORY
Proven to perform
Narrative Office was born out of global experience developing knowledge frameworks and AI systems, helping leading companies innovate into growth.
JPMORGAN
Custom knowledge system development for senior leaders: focusing on aligning AI-driven concepts with emerging global business challenges.
EY
Transforming the vision for EY’s human capital practice into a strategic knowledge framework and AI roadmap for the global banking sector.
HCA HEALTHCARE
AI innovation development for the largest hospital operator in North America — culminating in a game-changing inaugural program with Google Cloud.
SAP
Deep integration in feature positioning for SAP’s flagship Joule AI platform, including architecture analysis and user engagement strategy.
Consulting value, platform delivery
What was once a deck is now a living wisdom flywheel, compounding firm value and partner equity. Let's discuss how to build yours.
