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INITIATIVE
Putting people at the center of the AI-powered workplace
CHALLENGE
The complexity
In an industry highly disrupted by cultural and technological change, EY's global Banking & Capital Markets division wanted to develop and own a visionary leadership position that pushed its workforce practice into bold, unexplored new directions.
EXECUTION
My role
WORK
Creative Strategy
Concepting
Messaging
Content + Design
APPROACH
In collaboration with EY leadership and their foresight agency, I led creative strategy and execution for the engagement: articulating key territories, building the messaging hierarchy, and developing creative content and visual direction.
SUCCESS
Our results
This effort has established the pillars of EY's workforce transformation strategy across its global banking operations, and is driving significant new business, service offering development, and recognition in the marketplace.
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