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INITIATIVE
Making cloud tech a hands-on experience for everyone
CHALLENGE
The complexity
Google Cloud technology can be challenging for non-engineer senior leaders to grasp. The executive briefing center (EBC) is a critical venue for the company and its partners to bring solutions to life and drive 10x-level deals.
EXECUTION
My role
WORK
Creative Strategy
Concepting
Exhibit Design
Scripting
APPROACH
In collaboration with their experiential agency, I concepted and designed a range of interactive vignettes that embodied Google’s simple and playful design language, yet presented captivating experiences to educate and inspire visitors.
SUCCESS
Our results
Supported by the strength of the exhibits, hundreds of millions of dollars in builds and partnerships have originated out of the EBC, and I continue to work on refreshes and updates.
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