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INITIATIVE
Helping complex tech sell with a smile
CHALLENGE
The complexity
VMware, the pioneer of virtualized computing (acquired by Broadcom for $69B in 2023), has a highly technical offering that is often difficult to explain and market.
EXECUTION
My role
WORK
Creative Strategy
Concepting
Scripting + Directing
Producing
APPROACH
To make the products more approachable and intuitive, I scripted and directed a comedic podcast series that imagined if sci-fi movie characters could "virtualize" their way out of famous plot challenges.
SUCCESS
Our results
The critically acclaimed campaign delivered highly significant social engagement, lived as the most trafficked page on the VMware site for months, and drove double-digit increases in key brand awareness metrics.
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