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INITIATIVE
Creating a fashion brand to tell an intelligent enterprise story
CHALLENGE
The complexity
SAP's annual Sapphire conference is a key business driver for the organization, and a critical showcase for new products. The ever-evolving question is how to present sophisticated enterprise software in a way that's fresh, intuitive, and memorable.
EXECUTION
My role
WORK
Creative Strategy
Concepting
Exhibit Design
Scripting
APPROACH
I was tapped to concept, script, and develop the centerpiece experience of the show — using interactive spatial storytelling for a bespoke fashion brand. By demonstrating the capabilities of the platform in a familiar and inspiring context, the system was both conceptually understood and emotionally felt as solving real and relevant problems.
SUCCESS
Our results
Not only was the experience immensely successful on the show floor, but the vignettes were so impactful that SAP adapted them as permanent installations at their global Experience Centers.
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